The Ito Chamber of Commerce and Industry is a federation of local businesses that supports the city’s economy and vitality, promoting the “authentic value” of Ito to the world. Through the promotion of “Ito no Iimono” (Ito Brand)—a selection of superior local specialties certified through a rigorous screening process—they introduce high-quality crafts and processed foods to travelers.
Furthermore, they actively promote the “Ito Okashii Kyowakoku” (Ito Sweet Republic) initiative to highlight Ito as a “City of Sweets.” This program showcases a fascinating food culture ranging from historic Japanese wagashi to unique Western confectionery, encouraging visitors to discover local flavors while strolling through the town. By discovering and supporting hidden gems and shopping districts beloved by locals that might not appear in standard guidebooks, the Chamber plays a vital role in conveying the true charm of Ito through warm interactions with the community and the preservation of traditional culture.
